This year at the Show, Tesco will be promoting the Farm to Fork initiative for a second year. The team from Tesco, Strood, aim to raise awareness for the scheme and to talk to families and children about healthy, happy eating. They will also be raising awareness of the work they carry out supporting local communities.
As part of the Tesco Eat Happy Project, the fun, free and educational Farm to Fork initiative, aims to teach children between the ages of 4 – 11 years, the importance of a healthy diet and raise awareness about where the food they eat really comes from, what it looks, feels, smells and tastes like.
Tesco believes that by teaching children the importance of where their food comes from they will develop a greater understanding of which types of foods they need more of and the nutrients required in order to maintain a healthy diet. Tesco teaches this through Farm to Fork trails in store, in schools, online and at their suppliers and distribution centres where the children are actively involved.
The Eat Happy Project aims to give children a better understanding of the important links between food and energy through thinking about sports and what athletes eat. This encourages children to connect to the idea that eating well and keeping active are keys to staying fit and healthy. Emphasis on the importance of proper hydration and tasting other foods from other countries and cultures is also one of the important aspects of this project.
Since 24 February 2014, Tesco has welcomed over 1 Million children into their stores to take part in activities such as mini food hunts to understand the basics of a healthy diet, in areas such as bread, fish, fruit and vegetables. Some children have been given the opportunity to visit local suppliers. Tesco also have a comprehensive range of resources with over 250 short videos explaining where food comes from, a large library of lesson plans, activity sheets and recipes all available to download by visiting their website. Eat Happy Project
Tesco Strood for example works closely within their local community incorporating aspects of Farm to Fork. Educating the residents of Medway, where there is a high rate of obesity, the importance of a balanced healthy lifestyle, nutrition and the benefits of cooking from scratch. The benefits of this in Medway for all ages also ties in with Tesco’s National Charity Partners Diabetes UK and The British Heart Foundation, for whom Tesco has raised over £10 Million last year.
The Tesco team will be located near to the Main Entrance on a large stand opposite the Traditional Funfair and the sports festival screen, pop along to take part in all the fun activities they have planned.